Privacy Policy

Viking Fire Tools Sweden privacy policy.
Last updated: 20/8 - 2024

This Privacy Policy describes how Viking Firetools ("Website", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase from vikingfiretools. com (the "Website") or otherwise communicate with us (collectively, the "Services"). In this Privacy Policy, "you" and "your" mean you as a user of the Services, whether you are a customer, website visitor or other person whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take other steps as required by applicable law.

How we collect and use your personal information

To provide the Services, we collect and have collected personal information about you over the past 12 months from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set forth below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect

The types of personal information we collect about you depend on how you interact with our website and use our services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information that we collect.

Information we collect directly from you

Information that you send directly to us through our services may include:

- Basic contact information including your name, address, phone number, email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
- Account information including your username, password, security questions.
- Shopping information including the items you view, add to your cart, or add to your wish list.
- Customer support information including the information you choose to include in communications with us, such as when you send a message through the Services.

Certain features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information we collect through cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information we receive from third parties

Finally, we may receive information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

- Companies that support our website and services, such as Shopify.
- Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services that you have requested, in order to perform our contract with you.
- When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we receive from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided to us by third parties and are not responsible for the policies or practices of any third party. For more information, please see the section below, Third Party Websites and Links.

How we use your personal data

- Provide products and services. We use your personal information to provide you with the Services in order to perform our agreement with you, including to process your payments, fulfill your orders, to send you communications related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange shipping, facilitate any returns and exchanges and to enable you to post reviews.

- Marketing and advertising. We use your personal information for marketing and advertising purposes, such as to send you marketing, advertising and promotional communications by email, text message or post, and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our website and other websites.

- Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding any fraudulent, illegal, or malicious activity. If you choose to use the Services and register for an account, you are responsible for ensuring the security of your account information. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

- Communicate with you. We use your personal data to provide you with customer support and improve our services. This is in our legitimate interest to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our website. For specific information about the cookies we use to operate our store with Shopify, please see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including to remember your actions and preferences), to run analytics, and to better understand user interaction with the services (in our legitimate interest in administering, improving, and optimizing the services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products, and advertising on our website and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to delete or reject cookies through your browser control. Please note that deleting or blocking cookies may negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to function improperly or no longer be available. Additionally, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes covered by this Privacy Policy. Such circumstances may include:

- With suppliers or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, delivery and shipping).

- With business and marketing partners, including Shopify, to provide services and advertise to you.

For example, we use Shopify to support personalized advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices.

- When you refer, request us or otherwise consent to our disclosure of certain information to third parties, for example to send you products or through your use of social media widgets or login integrations, with your consent.

We have disclosed the following categories of personal information and sensitive personal information (indicated by *) about users in the past 12 months for the purposes set out above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

Category:

- Identifiers such as basic contact information and certain order and account information
- Commercial information such as order information, shopping information and customer support information
- Internet or other similar network activity, such as usage data

Categories of recipients:

- Suppliers and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
- Business and marketing partners
- Affiliates

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

We have "sold" and "shared" (as those terms are defined in applicable law) personal information in the previous 12 months for the purpose of engaging in advertising and marketing activities as follows.

Category of personal information

- Identifiers such as basic contact information and certain order and account information
- Commercial information such as records of purchased products or services and shopping information
- Internet or other similar network activity, such as usage data

Categories of recipients

- Business and marketing partners

User-generated content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of ​​the Services, that content will be public and available to anyone.

We do not control who has access to the information you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make publicly available, or for the accuracy, use or misuse of any information you disclose to or receive from third parties.

Third-party websites and links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the integrity or security of such websites, including the accuracy, completeness or reliability of information contained on such websites. Information that you provide in public or semi-public places, including information that you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms without limitation as to their use by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, other than as disclosed on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we have no actual knowledge that we are “sharing” or “selling” (as those terms are defined in applicable law) personal information about individuals under the age of 16.

Security and storage of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights set out below in relation to your personal information. However, these rights are not absolute, they may apply only in certain circumstances and in some cases we may be able to refuse your request by law.

- Right to access/know. You may have the right to request access to personal information we hold about you, including information about how we use and share your information.
- Right to erasure. You may have the right to request that we erase personal information we hold about you.
- Right to correction. You may have the right to request that we correct inaccurate personal data that we hold about you.
- Right to portability. You may have the right to obtain a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.

- Right to opt out of sales or sharing or targeted advertising. You may have the right to ask us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes that are considered “targeted advertising,” as defined by applicable privacy laws. Please note that if you visit our website with the Global Privacy Control opt-out setting signal enabled, depending on your location, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the website.

- Right to limit and/or opt-out of the use and disclosure of sensitive personal information. You may have the right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the services or provide the goods that would be reasonably expected by an average individual.
- Restriction of processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent: If we rely on consent to process your personal data, you may have the right to withdraw this consent.
- Appeal: You may have the right to appeal our decision if we decline to process your request. You can do so by responding directly to our refusal.
- Manage communication preferences: We may send you promotional communications, and you can opt out of receiving these at any time by using the unsubscribe option provided in our emails to you. If you opt out, we may still send you non-marketing emails, for example about your account or orders you have placed.

You can exercise any of these rights where indicated on our website or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we provide a specific response to your request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide evidence that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

We use Shopify advertising services like Shopify Audiences to help personalize the advertising you see on third-party websites. To restrict Shopify merchants that use these advertising services from using your personal information for such services, please visit https://privacy.shopify.com/en.

Complaint

If you have a complaint about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or by lodging your complaint with your local data protection authority.

International users

Please note that we may transfer, store and process your personal data outside of the country in which you reside, including the United States. Your personal data is also processed by personnel and third-party service providers and partners in these countries.
If we transfer your personal information from Europe, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at kontakt@vikingfiretools.se